Virtual Eye and the 38th America's Cup

The 37th America’s Cup integrated sponsors seamlessly and effectively.

• Animated boundary sponsors

• On-water sponsor logos

• Animated start wall

• 2D integrations

Where to go from here?

• Team sponsor mast flag integration

• In-scene animations

• In-scene 3D assets (3D billboards, yachts or cars)

Virtual Eye’s 9Fold technology, which embeds a clean video source with telemetry and metadata, enables greater flexibility for partners. The single data-enriched feed provides scope for unlimited outputs, allowing for bespoke graphic displays across broadcasters and geographic locations.

One of 9Fold’s most powerful functionalities is its ability to have graphics added retrospectively. Different graphic designs can be applied to the clean embedded source for years to come, future-proofing content.

Examples:

• Multiple 2D graphic looks for different broadcasters

• Headless AR graphic outputs

• Sponsor flexibility across on-water graphics and boundary walls

After testing on-board AR in 2024, we’ve proven what the technology can deliver across multiple sports. Building on our work with Bolt6, and as a trusted visualiser of their data for the PGA Tour and MLB - on drones and umpire cameras - our integrations are seamless with few constraints.

We’re also committed to continuing the evolution and development of the world-leading broadcast, alongside the innovation the whole event is so famous for.

As the event moves towards a fully battery-powered class, understanding sailors’ tactics and their ability to manage limitations will become increasingly important.

Innovation:

• On-board AR and sailor tagging

• Voice-to-text

• Power output and analysis

• 2D powered by Unreal Engine